
How AI Can Revolutionise Your Marketing: A Guide for Accounting Firms
A Talk by Trent McLaren (Journey)
About this Talk
Discover how AI tools like ChatGPT and others can automate your marketing and make it easier to reach clients in meaningful ways. This session will cover practical ways to use AI to create content, optimise campaigns, and develop a strategy that actually gets results—without adding hours to your week.
Key Takeaways:
- Learn six core marketing truths every firm should know to build lasting client relationships.
- Explore three AI strategies that simplify content creation, from video podcasts to full campaign calendars.
- Understand key AI tools for automating tasks like writing, SEO, video creation, and image design.